If you are a motivated individual with a passion for marketing and copywriting and the drive to succeed, we want to hear from you. Join our team as a Marketing Specialist and take your career to the next level.
Responsibilitiess:
- Write, edit and publish engaging, exciting and informative content across all channels and mediums
- Responsible for the end-to-end Website Content Strategy and working with the development team in the day-to-day management of the website
- Design and implement B2B print and digital marketing campaigns with effective funnels for lead generation/qualifying for each of our target markets
- Run Email Campaigns (ActiveCampaign, graphic design, copywriting)
- Coordinate our design team to create graphics, edit photos, printed materials, advertisements, PowerPoints, brochures
- Work together with the Human Resources team on developing our Employer Branding campaigns
- Champion creative ideas, suggesting new ways to share and deliver content, keeping up with latest trends
- Plan, produce and create a schedule of content to engage customers on social media and on our website's blog/news section
- Work with our SEO agency and the Sales Team to promote our company websites and landing pages and drive inbound traffic
- Lead on our PR Strategy and draft press releases, coordinate with newspapers and bloggers, and promote our company brand with prospective clients, employees and partners
- Collaborate with internal departments to establish campaign objectives, complete tasks and identify and solve challenges
- Research target audiences and suggest/implement new ways to promote the company
- Work with the sales and HR teams to organise exhibitions/trade shows/job fairs
- Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Prepare marketing reports for management
Requirements:
- Proven experience as marketing specialist in a similar role in the software development industry (5+ years)
- Outstanding written English and copywriting skills
- Marketing degree preferred or demonstrable experience in B2B marketing
- Successful marketing track record in a software B2B environment
- Experience in working with AI and LLM (e.g. ChatGPT) in generating engaging content
- Great knowledge of email platforms such as ActiveCampaign and social media scheduling software
- Basic SEO skills are a must
- Excellent research, organisation and time management skill
Benefits:
- Attractive Salary Package
- Company Events and international travel opportunities
- Hybrid and flexible working hours
- Open minded and passionate team, energetic work environment
